Alyssa is a possibility leader who drives legacy brands to integrated (digital, retail and cross-promotional) growth through
- Strategic brand/product marketing development & execution
- Partnership development
- P&L management
- Opportunity identification
Her career includes launching the Walt Disney Gift Catalog, developing international distribution markets for Sony PlayStation, and negotiating national sports league agreements for Backyard Sports (video games). As a consultant on business strategy, development, sales and marketing Alyssa has influenced brands such as Fisher-Price, Leapfrog and Sony Pictures Home Entertainment.
She is a mentor at the USC Marshall School of Business and serves on the Board of Directors of Atari, S.A. as the Chair of the Compensation Committee.