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Brant Cooper

Speaker, Author, Disrupter.

Founder Entrepreneurship Tech Inspiration Leadership

The guiding principles of managing change are born out of “entrepreneurial spirit.”
Entrepreneurs and true innovators are comfortable with uncertainty; with chaos even.

What if our comfort zone is the most perilous place to be?
We’re spinning in space. How do we know if we’re upside down or right side up?
What if doing the same thing actually is producing different results?

Continuous improvement is great and necessary and you should do it. But it does not stave
off disruption in the least. For that we must be bold. We must change big. We must
reinvent.

Don’t confuse the size of the change with the size of the first step.

Don’t merely plan; embrace the spirit.